Bukayo Saka: The Time Is Now
A branded documentary by WhatsApp
WhatsApp partnered with Modern Arts and award winning director Robert Alexander to create this documentary that tells the story of Bukayo Saka’s journey to the World Cup using WhatsApp as a vehicle for storytelling. The project included a film premiere event and community driven local watch parties.
The final film can be streamed on Disney+ and FoxOne
Role: WhatsApp Brand Marketing Producer
Trailer
Film Premiere
WhatsApp hosted a celeb filled film premiere featuring a Q&A with Bukayo hosted by Boston Celtics player Jaylen Brown
Community Watch Parties
WhatsApp partnered with local Arsenal fan clubs in NYC, Dallas, and Atlanta to watch the premiere of the film on Fox
